[SEVENSTORE:2022]

Adidas NMD Pack

  • Repositioned the Adidas NMD S1 as a bridge between performance, music and nightlife culture.

  • The campaign was anchored in community, sound and after-dark movement, using film, editorial content, an original soundtrack and a live DJ activation to move the product beyond footwear into a wider cultural moment.

  • Delivered 2× average social engagement.

Credits: Photography - Chelsea mulcahy, Videography - Bram van dijk

Person operating music production equipment in a recording studio with bright yellow walls, speakers, and a colorful framed picture.
A person operating a music production setup with a Roland TR-09 drum machine and a Roland TR-08 rhythm composer, connected to a computer controller, on a wooden desk in a room with a yellow wall.
A pair of black and white sneakers placed on a sound mixing console with stickers and colored knobs, against a yellow wall.
DJ with turntable and mixing equipment playing music in a dark setting.