29 years old from Dublin, Ireland.
Vast experience in creative direction, production, copywriting, web design, e-commerce and content coordination as well as branding.
Previous clients include: Patta, Nike, adidas, New Balance, Puma, SEVENSTORE, gander, PAUSE ONLINE, SUBSET, as well as personal projects such as a self-published book, and founding a Dublin-based arts & culture magazine.
Currently working on a freelance basis in South Korea while traveling Far-East Asia.
About
I have a BA from UCD; specialising in Political Science and History. I also have completed courses in Digital Marketing (Google Garage) and in Streetwear from Parsons School of Design New York. See here.
Projects
The most recent creative project I have undertaken is the creative direction, brand identity and web design for Gander. A UK based, outdoor technical performance brand.
Previous works for SEVENSTORE are: Puma Clyde OG pack, the Nike ‘Silver Bullet’ AM97 OG, New Balance 2002r ‘Refined Future’ pack and the adidas NMD S1 pack.
My work for Patta includes: Patta x Nike ‘The Wave’, Patta x Tommy Hilfiger, Patta x New Balance and Patta x CP Company. As well as continuous website developments for Patta.nl.
Around this, I have also written a book called ‘Do Hotel Rooms Have Window Sills?’ This was a self published book for a run of 100 copies. It was sold in retailers like The Library Project Temple Bar, as well as Hen’s Teeth in Dublin 8. I also sold it through my own channels. All copies sold.
In the past I have released print magazines such as the FAC issue one, Belladonna. A print magazine which documented and critically assessed the public and personal artworks behind the ‘Repeal the 8th’ abortion movement in Ireland. Around this, I was also working part-time as copywriter for Dublin based, street art collective, ‘SUBSET.’
Before moving to Amsterdam to work for Patta, I started a Dublin based streetwear brand called Plastered. Which focuses on communicating latrinalia through the guise of clothing and other products.
gander
gander is a UK based, technical outdoor garments brand, with a focus on creating pieces that are equally suited in the peaks to the pubs.
I looked after the art direction and brand identity of gander. I also undertook the project management and design of the webstore, along with the implementation of both the UX and UI.
Around this, I helped with the design and art direction of posters and editorial elements.
SEVENSTORE
A Retail and Community Space located in Liverpools Baltic Triangle. SEVENSTORE sells menswear at mid to high range. I worked as a Creative on their equity based campaign projects for sportswear brands.
Patta
A Dutch Streetwear Brand with Surinamese heritage. Patta focus on retailing footwear from various brands along with weekly releases of an inline clothing label.
The label features frequent collaborative projects with external stakeholders and companies.
Do Hotels Rooms Have Window Sills?
A short story cycle I wrote that dealt with 9 individual stories relating to the homeless crisis in Dublin.
SUBSET
SUBSET is a Dublin based street art collective, currently going through a rebrand. The original aim was to create an open air gallery in the city through artistic and commercial design.
The most notable of their works being the Stormzy mural formerly in Smithfield and the Grey Area project.
FAC Magazine
FAC is an independent fashion, arts and culture magazine based in Dublin. They have a digital presence through their website and social media (@facmagazine). They release prints, produce merchandise and organise events featuring Irish talent.
By featuring creatives on the site, they aimed to curate the rising generation of Irish artists. Publishing opinions about Irish culture to generate discussion, increase popular knowledge and promote civic engagement. They value original, substantive ideas and encouraging everyone to join in on the conversation.
Through collaboration, they believe all involved will benefit and reach ambitious goals that could not be achieved individually.
To overcome the political, social and ecological challenges of our time requires fresh thinking, artistic expression and collaborative action. The main vision at FAC was and still is to empower the youth by merging idea with creativity to address the issues we collectively face today.
Plastered.
Plastered is a streetwear brand I started which looks at the graffiti found in public bathrooms as a legitimate form of art. It is then communicated through clothing and products.
I find value in the abstraction of the graffiti patterns found in the stalls as well as the type and slogans written by the people who use them. It is personal expressions done by people in an environment that is quite personal.
Bathrooms also offer an interesting design style for fashion. A grungy work and street wear style which is heavily influenced by graffiti culture and public art. I find it to be one of the last parts of street culture that has not been examined.
I am a big fan of the post-vandalism style of art.They combine well together in my opinion and make this an interesting personal project.