Overview
Campaign systems. Brand identity. Cultural positioning.
I build cultural brands through strategy, editorial thinking and creative direction.
Sevenstore
New Balance 2002R: Refined the Future
Nike Air Max 97: Reframing Heritage Through Styling
Puma Clyde: Product-Led Cultural Campaign
Adidas NMD: Contemporary Utility Positioning
Patta
Patta: Building Product Desire Through Context
Patta: Translating Streetwear into Editorial Campaigns
Freelance
Bluepress: Visual Identity for UKG Culture
Gander: Outdoor Identity Built on Authenticity
FAC Belladonna: Print for Repeal the 8th
FAC: Digital Platform for independent publisHing
Illustrative University Work