Overview

Creative Direction, Art Direction and
Creative Strategy.

A creative working across product, culture and campaign - building ideas that extend beyond the launch moment.

PROJECTS

New Balance 2002R: Refined the Future Nike Air Max 97: Reframing Heritage Through Styling
Puma Clyde: Product-Led Cultural Campaign
Adidas NMD: Contemporary Utility Positioning

Patta: Building Product Desire Through Context
Patta: Translating Streetwear into Editorial Campaigns

Bluepress: Visual Identity for UKG Culture Gander: Outdoor Identity Built on Authenticity

FAC Belladonna: Print for Repeal the 8th
FAC: Digital Platform for independent publising