PROZAK Irish Tour

Prozak, a rising UKG producer and DJ from Ireland now based in the UK, returned home in 2025 for his debut Irish tour. Co-presented by Bluepress and Slither Promotions, the tour was a landmark in bridging Ireland’s underground club culture with the UKG resurgence.

I created the visual identity for the tour, blending the cubist BP head and Slither’s snake iconography into a single graphic language. The artwork drew on Ed Hardy’s tattoo illustrations, referencing the bootleg energy of early-2000s club flyers and streetwear aesthetics that, like UKG itself, are rooted in working-class culture.

The design system carried across posters, social assets, and stickers, using Bluepress’s type family (Druk Wide Bold and stencil mono) with halftone textures authentic finish.

The result was a cohesive visual campaign that marked Prozak’s return, embedded the collaboration between Bluepress and Slither, and offered a recognisable identity for a moment of cultural exchange between Ireland and the UK.