[Patta:2021-22]

Patta E-Commerce and Styling

• Defined the styling and e-commerce visual system for Patta—establishing a consistent on-model language across PDP, PLP, and campaign outputs.

• Extended across Patta x Tommy Hilfiger and the broader platform ecosystems, aligning independent identity with global brand codes.

• Integrated editorial, paid social, and SEO-led product narratives into a unified system—driving conversion, improving sell-through, and supporting €250K+ inline campaign revenue.