I contributed to the production, creative execution, and release strategy for a range of high-profile collaborations under the Patta brand. This included the development of banner and campaign imagery, e-commerce rollouts, satellite site design, and product page content across key seasonal drops.

My role spanned copywriting for all product listings, asset delivery for retail partners, and stakeholder coordination to ensure visual and brand consistency across every platform and touchpoint.

Key collaborations included:

• Patta x Nike

• Patta x Dekmantel

• Patta x Tommy Hilfiger

• Patta x Awake NY

• Patta x Sebago

• Patta x C.P. Company

• Patta x Napapijri

• Patta x New Balance

• Patta x Vans Vault

These projects involved aligning internal creative, buying, and logistics teams with external collaborators and agencies, maintaining campaign timelines and brand integrity at every phase of launch.