Adam Nolan-Horan: portfolio

[Patta:2020-22]

Directed the e-commerce and campaign expression for Patta’s collaborative releases—shaping how each partnership was presented across platform and retail.
Delivered across campaign imagery, lookbooks, and product narratives.
Introduced the lookbook format to Patta.nl.
Maintained a consistent brand voice across Nike, Tommy Hilfiger, C.P. Company, and other collaborations.
Drove 16 million euros in revenue across 4 Nike x Patta ‘The Wave’ releases.

Directed the e-commerce and campaign expression for Patta’s collaborative releases—shaping how each partnership was presented across platform and retail.