For Spring/Summer 2020, I led the styling direction for all on-model e-commerce photography featured on Patta.nl product detail pages (PDPs), establishing a cohesive visual standard across the full seasonal collection.

I was also responsible for styling the Patta x Tommy Hilfiger satellite site, working on product presentation for PDP imagery. This included outfitting Patta co-founder Edson Sabajo, who appeared as the primary model—ensuring alignment between Patta’s identity and Tommy Hilfiger’s global aesthetic.

In addition to execution, I managed the distribution of finalised assets to retailers and internal stakeholders, maintaining visual consistency across all campaign-related platforms and upholding brand standards throughout the release cycle.