[SEVENSTORE:2022]

Adidas NMD Pack

  • Repositioned the adidas NMD S1 as a bridge between performance and culture

  • Anchored the campaign in music, nightlife, and community.

  • Executed across film, editorial, original soundtrack, and live DJ activation.

  • 2× social engagement.

Credits: Photography - Chelsea mulcahy, Videography - Bram van dijk

Person operating music production equipment in a recording studio with bright yellow walls, speakers, and a colorful framed picture.
A person operating a music production setup with a Roland TR-09 drum machine and a Roland TR-08 rhythm composer, connected to a computer controller, on a wooden desk in a room with a yellow wall.
A pair of black and white sneakers placed on a sound mixing console with stickers and colored knobs, against a yellow wall.
DJ with turntable and mixing equipment playing music in a dark setting.