BluePress Records
BluePress Records
An Irish-based UKG label run by Prozak and M4A4, focused on raw, underground sounds rooted in Dublin’s club culture.
I oversaw the new brand identity and art direction for the label, introducing a unified logo system and typographic framework to be used across releases, merchandise, and event materials.
This included developing a modular visual language inspired by Cubist art and 90s rave flyers, designing the “BP Head” logo, and establishing a consistent tone across drops. I also contributed to the strategic rollout of merch, event visuals, and the overall cultural positioning of the label.
BP006
For the BP006 release, I designed the sleeve artwork, sticker inserts, and edited the campaign video—ensuring a consistent visual tone aligned with the label’s new identity.
This drop marked the first appearance of the BP Head logo, introduced subtly on a minimal black-and-white sleeve without overusing the Cubist aesthetic, maintaining the label’s raw and understated energy.
