[SEVENSTORE:2022]

NIKE AIR MAX 97 “Silver Bullet” 2022

NIKE AIR MAX 97 “SILVER BULLET” — 2022

  • Repositioned the Air Max 97 “Silver Bullet” through the idea of product as simulation.

  • The campaign merged physical editorial with digital overlays, using virtual garments, altered environments and UK creative casting to blur the line between real-world styling and imagined futures.

  • Featured on Nike SNKRS.

Credits: Photography - Gavin Richmond Digital Rendered CLothing: ACCI Studios

Person walking in urban area wearing an oversized orange puffer coat, sunglasses, and a black dress, with large boots, under a bridge with graffiti and modern buildings in the background.
Four people standing outdoors in front of modern buildings, dressed in casual and colorful winter clothing, with the sky visible above.
A young man in a black hoodie and green pants standing against a distorted, wavy background of a city street scene
Person wearing a green coat and beige pants walking on a city sidewalk with modern buildings in the background.