[SEVENSTORE:2023]

Puma Clyde Triple Pack

  • Reframed the Clyde Pack through youth culture and community, moving the launch beyond product storytelling into long-term local relevance.

  • The campaign centred on KYSO and a young creative community, using 16mm film and photo editorial to position the Clyde as part of an ongoing cultural scene rather than a one-off sneaker release.

  • The work helped sustain a long-term partnership between the youth group, KYSO and PUMA UK, while delivering 2× average social engagement.

Credits: Photography - Chelsea mulcahy, Videography - jacob erland

Close-up of a person wearing gray Puma sneakers with white laces and orange pants, standing on a green indoor surface, with another person wearing red sneakers nearby.
Group of six young adults posing indoors with a wooden ceiling background, some sitting on the ground and others standing, dressed casually in colorful, patterned clothing.
Group of six diverse young adults socializing in a gym or indoor sports space, sitting and standing, engaged in conversation and smiling.
Close-up of people dancing, showing their colorful pants and sneakers. The setting appears to be a gym or indoor sports court.