[SEVENSTORE:2023]

Puma Clyde Triple Pack

  • Reframed the Clyde Pack through youth culture and community-moving beyond product into long-term local relevance.

  • Executed across 16mm film reel and photo editorial.

  • Sustained a long-term partnership between the youth group, KYSO and Puma UK.

  • 2× social engagement.

Credits: Photography - Chelsea mulcahy, Videography - jacob erland

Close-up of a person wearing gray Puma sneakers with white laces and orange pants, standing on a green indoor surface, with another person wearing red sneakers nearby.
Group of six young adults posing indoors with a wooden ceiling background, some sitting on the ground and others standing, dressed casually in colorful, patterned clothing.
Group of six diverse young adults socializing in a gym or indoor sports space, sitting and standing, engaged in conversation and smiling.
Close-up of people dancing, showing their colorful pants and sneakers. The setting appears to be a gym or indoor sports court.