Amsterdam-based streetwear and sneaker label with a global presence.
As Online Product & Content Manager at Patta, I played a central role in the brand’s digital operations—overseeing weekly product drops, campaign rollouts, and site-wide content management across multiple international markets.
I managed the full e-commerce pipeline, ensuring timely and high-performing releases through consistent collaboration with internal and external teams. This included:
End-to-end content planning and execution across Patta.nl and satellite sites
Copywriting and editing for all in-line and collaborative product releases
Coordination of model photography, UX/UI asset delivery, and site navigation structure
Oversight of sell-through performance, stock visibility, and cross-location availability
Project management of web updates and digital campaigns using Asana and ClickUp
I also liaised daily with stakeholders across logistics, buying, creative, and retail to maintain a tight release calendar and uphold brand standards. My work extended into Shopify backend operations and third-party integrations, ensuring the digital ecosystem was optimised for both scale and performance.
Many of my contributions—including financial reports and internal performance data—are confidential. However, the lookbooks, product pages, banners, and styling examples included below offer a snapshot of the creative and operational scope I maintained.
I also supported and executed key campaign elements for major collaborations including:
Patta x Nike, Tommy Hilfiger, Awake NY, New Balance, Vans Vault, C.P. Company, Napapijri, Dekmantel, and Sebago.
