SEVENSTORE is a retail and community platform based in Liverpool’s Baltic Triangle, known for blending global sportswear brands with local creative culture.

As part of the Creative Department, I led end-to-end campaign development for key partners including Nike, New Balance, adidas, and Puma. My responsibilities spanned:

• Concept development and narrative framing

• Casting and treatment creation tailored to each brand’s identity

• Production and post-production management to ensure delivery of high-quality, on-brand content

I was accountable for the creative direction and visual execution of each campaign — aligning global brand standards with SEVENSTORE’s distinct cultural positioning, while managing timelines, talent, and cross-functional stakeholders throughout.